Tree saplings in stark, black bags with stark, white messages, in stark, sans-serif fonts with stark, straight copy. All to drive home the point that it’s wiser to have more trees around than concrete sky-kissers. Awarded everything from Cannes and D&AD to the blessings of Mother Earth. Created by Vinod Lal and designed by Ramesh of fertilizer films + design, Bangalore.
p.s – Click http://www.treesforfree.org/ to plant a tree.