Fastrack dabbas made India spend a bit more time playing with the packaging before opening it. This was at a time when packaging was a solid-coloured plastic box that you had to wrestle with for your watch. Not too long ago actually. So at a time like that, this pack actually had a story, it made you converse with it and laugh with it. “Keep a cool head”, it said while you twisted its neck to show a bulldog, a brat, a punk, a nerd; and when you got tired of that, you twisted it right off to reveal your new watch. And you saved that dabba to keep your little treasures in. We hear you. More of retro, kitsch and style at http://www.sharonayak.com/ 

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