It’s made by hand on a farm and the packaging complements that.
The homely Madras checkered cotton wrap for the lid, a nice thin light brown paper for the label and the use of just one single, yummy colour. The cost of putting that wrap on top of every jar is balanced by doing this single colour print job on the label. Smart.
Available: At most large department stores. Or you could just visit them here when you’re in South India.