In 1998, the Tamil romantic hit was Jeans. It had ARR’s soul-stirring music and Aishwariya Rai at her peachy, youthful best. It also had a super cool packaging for it’s cassette. Jeans pockets, I say!
Here’s a part of the email from Praveen (co-founder of Wooplr and Pii friend) who submitted it:
“It was the summer of ’98 and I even remember what was playing that night the shot was taken. It was from this dud of a movie called Jeans, but then the songs were melodious and the video was spectacular – especially the one that covers the then ‘7 Wonders of the World’. But what really stood out was the packaging of the audio cassettes & CDs. As this was before the internet age dawned in India, there were quite a few unconventional anti-piracy measures undertaken by the producers for the audio release. One of them was to package them in Denim Pockets – now, how cool was that.”