Colour bars on the outside. Hardcore bathing bars on the inside. Cinthol has always been quite the outdoorsy soap ever since my childhood days. In fact, a German Shepherd I knew used it :)
Packaging here comprises one thin layer of paper in 4 different colours to differentiate the varieties. Classic red is still the best looking.
The new packaging was launched just around the time they come up with their new ad film. Watch here.