‘97% India’ is the tagline. The rest of the 3% is open to the world and its influences.
With its Nandi tones and crimson shades, No-Mad crafts products straight from the heart. Distinct and very wantable.
When K first pointed me to their post, the first thing I noticed was the effort that went into each carton. The sides were hand sewn and the whole package was well thought through. Careful placement of the label that was so central and so easy to have been done in a slap-on-postage stamp kind of way. But not.
The cloth bags carry on it the very Indian buta print. A bold red and 100% cotton make these pouches very reusable. The canvas labels on it are inspired by desi laundry tags – perfect in its finish and charming in its source of inspiration.