If the main ingredient in your product is dark, delicious cocoa, then show it just that way on the pack.
The ink black outline of a cocoa pod split open stays constant across all flavours. Because when you bite into one, the first thing you notice is the rich, creamy cocoa and then the zesty orange or the chilli cinnamon – which is like a burst of colour in your mouth.
The packaging has captured this feeling elegantly.
More about Mason & Co. here.