The very exclusive ‘small batch’ of mayo made by the team at Filter.

Label design, irreverent tone and minimal copy. All quite yum.

p.s – If you don’t know, Ronnie is a fairly common Parsee name and the number of mayo jars (like the Parsee community) is quite limited too.

Via the Filter FB page.

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When I read Chitra Divakarni Banerjee’s Mistress of Spices, there were certain colours that stuck in my head. And those are the same colours that the lovely Maya Kaimal has used for her vibrant, exotic products. The labels are bright, inviting and I can just imagine how yummy they’ll look to a homesick Indian in the US.

p.s – Couldn’t resist adding a picture of Maya and her Aunt Kamala in Kerala who she learn a lot from.


Picture courtesy: Right here.

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