‘97% India’ is the tagline. The rest of the 3% is open to the world and its influences.
With its Nandi tones and crimson shades, No-Mad crafts products straight from the heart. Distinct and very wantable.
When K first pointed me to their post, the first thing I noticed was the effort that went into each carton. The sides were hand sewn and the whole package was well thought through. Careful placement of the label that was so central and so easy to have been done in a slap-on-postage stamp kind of way. But not.
The cloth bags carry on it the very Indian buta print. A bold red and 100% cotton make these pouches very reusable. The canvas labels on it are inspired by desi laundry tags – perfect in its finish and charming in its source of inspiration.
Images Copyright: No-Mad 97% India. Website: www.no-mad.in. Email: firstname.lastname@example.org. C: +91 98203 61687
It’s a book of 500 kitschy Indian matchbox covers in a book that’s designed to look like a matchbox, complete with slip case and striking edge, in case you feel like setting the whole book on fire. The printing quality is not too great (pixelated), but the finds are lovely, and it makes a great smoking-table book.
Via, Pii friend, Amulya Shruthi. Meet her here and here.
Buy the book and meet Tara here.
BON (Bio, Organic and Natural) bath and beauty products from Auroville use dried leaves, handmade jute, butter paper and an endearing line (“Cares the young women”) to make packaging that is just as pure as the handmade, organic goodness it holds inside.
Via designer & Pii friend, Nidhi Berera whose creations you can see at Bangalore’s Kitsch Mandi tomorrow.