Kitschy Indian art has always been a likely winner at international ad festivals. Here we see a classic formula. Sex + Ethnic art = Silver
Just hoping a few truckers out there are actually using this, because the problem is real and the packs out there, far too few. Tata Motors really should make this a nation-wide campaign (if it isn’t already) so that every highway-blaring driver out there gets these colourful, uber distracting condoms to rip and place atop a creaky cot under the stars.
Via – CC, of The Sole Sisters & here.
Dipper refers to lorry headlights, not the organ.
Nicobar (Good Earth’s hipster arm) has come out with an innovative little piece that is so connected to all they do and feel. A bar of chocolate crafted exclusively for Nicobar by the talented Mandakini (who was recently featured on their blog for her baked goodnesses). The bar’s packaging features their current tropical palette. How beautifully linked and delicious.
Pics: From the Nicobar FB page and site.
Doug (dhug means cloud in Marathi) is a hand-crafted bracelet made by women cotton farmers in India to raise money in times of drought. It’s poetic that they’ve chosen the cloud to be a symbol of this hopeful initiative.
The packaging is a simple brown with the thought neatly laid out on the front and the bracelet displayed almost like it’s a floating cloud.
It’s easy-to-make, great to look at and can be neatly parceled off to those who want to help.
Get your Doug here.
In my increasingly-manic quest for dairy-free chocolate, I was blessed enough to have finally stumbled across Earth Loaf right here in Mysore, yoga’s second favourite destination. Emails flew back and forth and after prompt confirmation from David that it was indeed dairy-free, I ordered my first stash.
I am not going into detail about the exquisite, volcanic eruption of pure, slightly salty, slightly bitter cacao in my long-deprived soul; because this is a packaging blog.
The packaging reminded me of the love with which I used to wrap gifts when I first discovered Auroville handmade paper. In this case, the paper is made from recycled cotton and silk and screen-printed with motifs of peacocks and elephants. The motif is Chittara art of the Malnad region and designed by Mysore-based Harsha Nagaraju. David, of Earth Loaf, has used cacao beans and palmyra sugar from the region and intends for the packaging to be from there too.
What I liked the most – line on the back of the pack that reads “Made, packed and loved by:….”
Matt Lee is an artist and teacher from the UK, currently in Bangalore. He collects matchboxes across India and has 600 of them now. Featured here are some of the quirky and unseen ones. I recognised a few.
Indian matchboxes are tiny and contain just enough matchsticks to last you for a day. The result is that you’ll see these lying around a lot. I also like that so much colour and fun goes into something with a short life.
Though the ones here have been immortalised.
Via: Pii friend and writer, Amulya Shruthi. Click here to know more about Matt Lee.
Out of all the TJ’s packaging I just went through, this one spoke of an India that’s fast disappearing. I thought I should feature it before we move completely to an e-docs in e-folders world.
TJ, by the way, is Tihar Jail. The inmates make these. Click here to see all their products.
Truly unique packaging. Everytime I see the pack or even their logo, I drool.
Two lessons: 1. Don’t keep changing the pack design. 2. What the pack contains is very important.
PIcture by Pii-friend and Rang Decor author, Archana Srinivas.