Colour bars on the outside. Hardcore bathing bars on the inside. Cinthol has always been quite the outdoorsy soap ever since my childhood days. In fact, a German Shepherd I knew used it :)
Packaging here comprises one thin layer of paper in 4 different colours to differentiate the varieties. Classic red is still the best looking.
The new packaging was launched just around the time they come up with their new ad film. Watch here.
Cotton bits that wrap the soaps and fold in neatly on the edges without stitches or staples or seals. When you open it out, it’s a neat, scented bit of soft cloth which is perfect for wrapping your favourite pair of earrings in.
Available at select stores.
Online here and there.
The bake tray also works as the take away pack. No waste of water (in washing dishes), no unnecessary cutting and transferring to a new box, no fuss. Just the deliciousness of good, organic, hand-baked cakes in an easy-to-carry, easy-to-store, biodegradable box with a sprinkling of mystikal magicness.
Order yours here or email email@example.com
It’s a good, chunky bath bar. It’s also natural, made by hand and does minimal harm to the environment. The packaging’s the same – It’s one piece of cardboard that is wrapped around the soap, it’s biodegradable, the inks are safer than the normal ones we are used to seeing and the branding is enhanced by embossing it right onto the pack. Read more about it here on their site.
What I liked more was that the site also gave some genuinely good tips on how to reuse the packaging. Use it to store earrings and small knick-knacks. Or (my favourite) pop it into your linen drawer. I’d also cut it into long strips and use them as bookmarks. Mark your favourite poem with a favourite fragrance. La.
Meet Arrev on FB here. Buy Areev here.
Maheshwari fabrics are known for their gossamer-thin delicate drape and their vibrant colours. What better way to show the fineness of the fabric than to use the very threads that made the fabric to attach the tag onto Rehwa‘s simple carry bag.
Well thought through.
It’s made by hand on a farm and the packaging complements that.
The homely Madras checkered cotton wrap for the lid, a nice thin light brown paper for the label and the use of just one single, yummy colour. The cost of putting that wrap on top of every jar is balanced by doing this single colour print job on the label. Smart.
Available: At most large department stores. Or you could just visit them here when you’re in South India.
Pii received her first gift :)
It’s a precious vintage matchbox from Russia. All four sides can be used to strike and the matchsticks sit snug within these 4 walls. And when not playing the role of a matchbox, it sits quietly on a table looking like a normal little box.
Love the art-deco feel of the colours and design on the cover, very strict, controlled kind of art. I have no idea what the word means though.
With love: From Haki, Pii’s uncle-in-law. A gypsy soul who hitchhiked his way from India to Europe in the decade of hippy power. He currently spends time between Europe, Kerala and the Cholamandal Artists Village in Chennai. Meet him on FB here.