In the 80s, apart from Camco, rat sweets were the next big thing.
Jeera candy was found in a variety of packages – from windmills to faces and slow cars.
This morning, however, a maid brought this for my friend’s daughter. And it was so kitsch that I kept it and was quite sure it needed to be featured on PII.
This bird is light-weight, uses bad plastic and has claws for a stopper. It holds around 100 jeera candy sweets, which are traditionally called rat sweets. I assume rat kaka looks like this (sans the colours, of course). The eye is a sticker that is scarily lifelike.
Makes for a perfect Halloween treat.
Pics taken on an iPhone. Feel free to use it.
Packaging that makes me want to take out my blackest, inkiest pen and doodle on the last page of a smooth Moleskine notebook.
I like how BrownTree has taken the effort to do this one. Didn’t quite find anything else like this in their store. Also liked the size, it’s longish – makes you want to snip the top off and hold it in your hand and walk around munching almonds all days. If some says anything, just read out stuff from the pack :)
Recycle Sundays: Made entirely from discarded plastic and foil packaging, these ropes are made strong and sturdy by professional rope-makers in Gujrat and marketed by the micro-entrepreneurs of the region. Makes for happy Indian rope beds amongst a hoard of other things.
Via designer & Pii friend, Purvi Sanghvi.
Gulnar soaps have a light, happy line-drawing on the label. A lot like the scents it comes in. Designed by Vaidehi. Sold in Goa.
, Shopping bag
Recycle Sundays: Old packs to make new packs. The team at Thunk in India thunk this all up. The result is used tetrapacks and plastic wrappers given a new life with banana fibre and coconut husk. Pick yours here www.thunkinindia.com
Parle G biscuits come wrapped in yellow and red wax paper, and plastic like the one featured here. The little girl with long lashes is a mystery but the biscuits are the largest selling in the world. The Russians love them just as much as they love our beaches. The ‘Parle’ comes from Vile Parle in Bombay where it first was packed in 1929, and the G is for Gluco. Learn something new everyday etc, huh? Available at every store, supermarket, roadside shop and even with some of ‘em ciggie/ chai shops-on-cycles.
Picture: sue_tra on instagram.
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Tree saplings in stark, black bags with stark, white messages, in stark, sans-serif fonts with stark, straight copy. All to drive home the point that it’s wiser to have more trees around than concrete sky-kissers. Awarded everything from Cannes and D&AD to the blessings of Mother Earth. Created by Vinod Lal and designed by Ramesh …