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Submissions

03_Kulture_Tube_PatternWhen ordering art prints online (which is where I spend a lot of time window-shopping nowadays), it’s nice to get it in a package that is durable (won’t have a scary, crushed corner when you receive it), is weather-resistant and looks classy enough for you to not trash it.

The talented folk at Kulture Shop put their heads together and came up with 2 options for your preciouses.

One – The tube sleeves in varied sizes for A4, A3 and A2 art prints. Inside is a protective, PH neutral, dry vessel to keep your new art safe from damage. There’s even tyvek (no tear-able) outer sleeves to safe guard the tubes in transit. As for the simple and bold print, Kulture Shop decided to go with silkscreen (in support of the disappearing art of silkscreen artisans). 

Two – The cases. These are designed to give maximum protection to the framed artwork. It has additional bubble wrap and craft cardboard corners to make sure the wooden frame joints are protected. There’s also the very convenient handle atop the case, in case you decide to gift it. Or even better, reuse it.

 

Via: Team Kulture.

Arjun Charanjiva (CEO, Founder), Kunal Anand (Creative Directer, Co-Founder), Jas Charanjiva (PR, Co-Founder) and Rajeev Sathe (Director, Co-Founder)

See their work here.

01_Kulture-Tube-Showcase02_All_packaging

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Cotton thread packaging in cotton thread packaging.

Cotton thread is used in India to pack a lot of things. From parcels to your idli-vada evening takeaway.

Really like the red-ink stamped brown paper wrap that advertises this Ahmedabad store’s range.

Via: Avani Tanya who I (barely) mentored for her soulful Bangalore project which you can view here.

In 1998, the Tamil romantic hit was Jeans. It had ARR’s soul-stirring music and Aishwariya Rai at her peachy, youthful best. It also had a super cool packaging for it’s cassette. Jeans pockets, I say!

Here’s a part of the email from Praveen (co-founder of Wooplr and Pii friend) who submitted it:

“It was the summer of ’98 and I even remember what was playing that night the shot was taken. It was from this dud of a movie called Jeans, but then the songs were melodious and the video was spectacular – especially the one that covers the then ‘7 Wonders of the World’. But what really stood out was the packaging of the audio cassettes & CDs. As this was before the internet age dawned in India, there were quite a few unconventional anti-piracy measures undertaken by the producers for the audio release. One of them was to package them in Denim Pockets – now, how cool was that.”

 

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