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Cotton thread packaging in cotton thread packaging.

Cotton thread is used in India to pack a lot of things. From parcels to your idli-vada evening takeaway.

Really like the red-ink stamped brown paper wrap that advertises this Ahmedabad store’s range.

Via: Avani Tanya who I (barely) mentored for her soulful Bangalore project which you can view here.

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Loved the brown paper simplicity of its arrival.

(What’s inside? Organic, bunny-ear soft tee-shirts)

This package is proof that good words straight from the heart will work way more wonders than complicated, overly colourful packaging.

Get your pack home here. 

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