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The anti-assemby-line, single-piece-single-tailor-made jeans. Natural and recycled raw materials make them beautiful inside and outside.

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And when you order a pair, you’ll find that it comes unfussy in a denim bag with the details printed elegantly on brown paper and wrapped around your new pair of conscious jeans. Love the clarity and simplicity.

Get your pair here.

 

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In 1998, the Tamil romantic hit was Jeans. It had ARR’s soul-stirring music and Aishwariya Rai at her peachy, youthful best. It also had a super cool packaging for it’s cassette. Jeans pockets, I say!

Here’s a part of the email from Praveen (co-founder of Wooplr and Pii friend) who submitted it:

“It was the summer of ’98 and I even remember what was playing that night the shot was taken. It was from this dud of a movie called Jeans, but then the songs were melodious and the video was spectacular – especially the one that covers the then ‘7 Wonders of the World’. But what really stood out was the packaging of the audio cassettes & CDs. As this was before the internet age dawned in India, there were quite a few unconventional anti-piracy measures undertaken by the producers for the audio release. One of them was to package them in Denim Pockets – now, how cool was that.”

 

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