The anti-assemby-line, single-piece-single-tailor-made jeans. Natural and recycled raw materials make them beautiful inside and outside.
And when you order a pair, you’ll find that it comes unfussy in a denim bag with the details printed elegantly on brown paper and wrapped around your new pair of conscious jeans. Love the clarity and simplicity.
Get your pair here.
In 1998, the Tamil romantic hit was Jeans. It had ARR’s soul-stirring music and Aishwariya Rai at her peachy, youthful best. It also had a super cool packaging for it’s cassette. Jeans pockets, I say!
Here’s a part of the email from Praveen (co-founder of Wooplr and Pii friend) who submitted it:
“It was the summer of ’98 and I even remember what was playing that night the shot was taken. It was from this dud of a movie called Jeans, but then the songs were melodious and the video was spectacular – especially the one that covers the then ‘7 Wonders of the World’. But what really stood out was the packaging of the audio cassettes & CDs. As this was before the internet age dawned in India, there were quite a few unconventional anti-piracy measures undertaken by the producers for the audio release. One of them was to package them in Denim Pockets – now, how cool was that.”