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Tag Archives: kitsch

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Being seen with a Charminar pack in the 70s and 80s was the coolest thing next to being seen in an open-top jeep. The pack carries a line-drawing of the charminar, a monument built by one of the sultans of Hyderabad to keep evil diseases away. Ironically this monument sits on a cancer-causing cigarette pack …

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Parle G biscuits come wrapped in yellow and red wax paper, and plastic like the one featured here. The little girl with long lashes is a mystery but the biscuits are the largest selling in the world. The Russians love them just as much as they love our beaches. The ‘Parle’ comes from Vile Parle in Bombay where it first was packed in 1929, and the G is for Gluco. Learn something new everyday etc, huh? Available at every store, supermarket, roadside shop and even with some of ‘em ciggie/ chai shops-on-cycles.

Picture: sue_tra on instagram.

A recipe book packed like a sack of rice, Mr Pushpesh Pant! How marvelous. We like food. We like books. Put them together and you have it on the PiI site. Read about it here - http://www.telegraph.co.uk/foodanddrink/8111011/Food-news-Truffle-hunting-weekends-posh-chocolates-and-more….html?image=5

This is telephone brand Sat-isabgol. Made in North Gujarat from the seasonal psyllium husk and valued the world over, morning after morning, for its dietary fibre’y goodness. We love the nearly-neon look and the retro graphics, but most of all we love the telephone icon. We assume it means ‘dialling tummy’. Available at all stores around India.

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The classic Indian tin trunk. Rattled across the oceans, pulled up and down the Grand Trunk Road and now back in a kitsch, new avatar. Use it as a table or stuff 7 days of meditation shawls into it and head up the Himalayas. Either ways, you’ll look quiet-cool. Conceptualised & illustrated by Rishi. Meet …

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Lakshmi dhoop comes as kitsch as it gets in a tiny rectangle of lemon yellow and ink blue. Open it to get the dhoop sticks out (they come as cones too at times). Now light the tip, blow it out and let it simmer into wispy, pious curls that will get the goddess out of heaven and into your home. Nope, just kidding. But it does clear the aura in your home. Promise.

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The poor woman’s ciggy and the tourist’s treasure. The humble beedi has satiated India (and caused horrendous cases of oral cancer) from the 17th century. Tobacco is wrapped in dried tendu leaves and held together with a piece of thin string. It’s then wrapped in paper with the picture of the family patriarch or a favourite god on the cover. …

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